A Personal Passion, Officially Launched—Welcome to Juniper Equiland
- Chris Johnson
- Mar 21
- 1 min read
It’s finally happening—launch weekend is here! And there's no better time to share this news than during Aiken’s legendary Steeplechase weekend. I’m thrilled (and yes, a little nervous!) to officially announce the launch of Juniper Equiland, our new pasture and hobby farm management business designed especially for equestrian properties
For Nicole, horses have truly been a lifelong passion; for me, it's been a deeply rewarding journey spanning about twenty years. Together, we've experienced firsthand the challenges of managing healthy pastures and ensuring our horses graze safely and thrive—particularly when special nutritional needs arise, such as those of metabolic horses.
The idea for Juniper Equiland didn't start as a business—it started as a necessity. We recognized gaps in the available pasture care services and decided to fill them with solutions that are regenerative, holistic, and tailored specifically to each property's unique conditions and goals.
From detailed soil analysis and regenerative fertilization to targeted pest management and precision mowing, every service we offer comes from methods we personally trust and have refined over time. Our approach involves carefully listening and observing the land, ensuring long-term health for your pastures and peace of mind for you.
But the real joy for us is building authentic, lasting relationships with fellow equestrians and landowners in the community. Whether you have two acres or twenty, every pasture matters, and we can't wait to be part of your journey.
We invite you to visit us at juniperequiland.com or reach out personally—Nicole and I would love to discuss your pasture care dreams and needs.

Warmly and with genuine excitement,
Chris & Nicole Johnson Co-Founders, Juniper Equiland
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